Faced with the lack of available finance for agricultural businesses from traditional banks, innovative entrepreneurs are turning to digital technology to access investment from the general public. Crowdfunding platforms have many advantages, but also entail some risks if there is to be trouble-free development of this alternative source of finance.
More and more entrepreneurs in African, Caribbean and Pacific (ACP) countries are seeking to exploit wider access to digital technologies to offer ICT-based solutions. However, turning promising ideas into profitable businesses that break even is a struggle. A key challenge is to grow revenues and keep customers, turning sales into repeat purchases.